For interior design studios that seek clients who see the value of investing in design.

In the last decade, the design and build industry was dominated by companies that prioritise the volume of deals over calibre of design.

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As such, they adopted aggressive marketing tactics, geared towards acquiring the highest number of clients possible.

This caused a shift in market perception of interior design, where actual design thinking and creative flair has been devalued in favour of renovation markups.

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Now, most homeowners expect free design, while being happy to pay build markups, causing problems for many interior design studios that take pride in their design philosophy and craftsmanship.

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These interior design studios become stuck, as they do not compromise on the value of their design, while prospects think design should be free.

However, the truth is simpler.

They are not stuck because of their creative ability, but their marketing expertise. Hence, they fail to attract the right clients who appreciate design, and are willing to invest in it.

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Umiblu's endeavour began as a response to these conditions.

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As a bespoke marketing house, we work with these studios to advance their brand, while they focus on their craft.

Over time, they arrive at two destinations:

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Firstly, a foundation of loyal clients who offer opportunities to be creative – to design a compelling space.

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Secondly, a clear path toward better projects that align with the studio's philosophy in the long term.